As social media has evolved and attention spans have shrunk, beauty how-to videos have transformed from talk-show-like beauty segments to under-60-second, no-talking videos with disembodied hands applying makeup to a model's face. You'll see that evolution below, from the early custom content created for a Puffs corporate sponsorship to more recent, quick-turn editorial video, created to capture audiences both via social and SEO/natural search. No matter the platform, we focused on creating videos with high visual impact for relatively low cost.